A curated wardrobePersonal shopping in LondonJennie styling a client with a yellow shirtJennie curating a rail of clothes

Personal stylist / London & online

Helping you make confident style choices that feel right for you

Does this sound like you?

Style has started to feel more complicated than it should.

If any of these sound familiar, you're in the right place:

  • 01

    Your wardrobe is full, but getting dressed still feels difficult.

  • 02

    You know the look you're aiming for, but you're not always sure how to achieve it.

  • 03

    Shopping takes longer than it should, and you often end up with pieces you rarely wear.

  • 04

    You'd like to understand what genuinely suits you, so getting dressed feels easier and shopping feels more enjoyable.

Jennie O'Connell, personal stylist

Meet Jennie

The best style advice doesn't start with clothes.

I'm Jennie, a qualified personal stylist based in London. I believe the best style advice begins with understanding the person wearing the clothes. Before we talk about colours, shopping or wardrobes, I want to understand you, your lifestyle and what you want your clothes to do for you.

That approach comes from over seventeen years working in consumer insight, helping businesses better understand people. It taught me that the best results start with listening, asking thoughtful questions and never making assumptions. That's the approach I bring to every client.

More about my approach

The Services

Five ways we can work together.

Recommended starting point
01£195

Style Foundations

Understand your colours, proportions and style personality, so you can make confident style decisions.

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02£150

Colour Analysis

Discover the colours that naturally suit you, and understand why they work.

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03£325

Wardrobe Edit

Bring clarity to your wardrobe by deciding what to keep, style, alter and replace.

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04£375

Personal Shopping

Find the right pieces with expert guidance, making shopping simpler and more enjoyable.

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05From £295

Online Style Edit

Receive a personalised style edit tailored to your brief, whether you're shopping for a holiday, special occasion or simply updating your wardrobe.

Find out more

What clients say

"Now a little older, I had lost my enthusiasm for shopping, unsure what I wanted or needed or where to shop, and with a resulting scattergun approach to my choices. Jennie looked at all my clothes and together we happily sorted into piles: keep, alter, say goodbye. With guidance on colours and a small list of missing items to buy (belts, shoes and trousers), my now streamlined wardrobe allows and encourages me to create interesting and varied outfits from previously uncoordinated items of clothing. Thank you Jennie."
Christine · Wardrobe Edit

Not sure where to start?

You don't need to know which service is right for you just yet.

Book a free, introductory call and we'll talk about what you're looking for. I'll answer any questions you have and recommend the service that's the best fit for you.

Book your 20min call